Beyond The Shoot AI Studio
Real photography.Real models.Real hair & make-up.Real design.Real production.
Enhanced by Beyond The Shoot AI Studio.
A proprietary campaign visualisation platform developed by Icon Studios to help brands see, refine and approve their campaign before production begins.
See it. Refine it. Shoot it.
The campaign creative process
See it. Refine it. Shoot it.
We design the campaign before production begins, then bring it to life with real people, real styling and real photography.
Hair Design
Make-Up Direction
Wardrobe Styling
Location Planning
Lighting Design
Campaign Visualisation
Real Production
Creative process
The campaign is built in front of the viewer.
Model, wardrobe, make-up, location, lighting and final campaign direction appear like physical production boards placed onto a creative table.
Before production
Plan every detail.
Reduce guesswork. Make confident creative decisions before the production budget is committed.
After production
Bring the approved vision to life.
Real photography, real models, real hair and make-up, and real creative production.
Editorial campaign wall
Browse the campaign like a luxury gallery wall.
From concept to campaign
Final outputs with space to breathe.
Recent campaigns
Real campaign thinking, carried through to finished story.
The references sit behind the work. The finished images lead.
Example 01 / Resort campaign
Navagio Beach, Greece
A bright destination campaign built around cliff light, turquoise water, beach wardrobe and a strong model-led travel story.
Mapped before production
Location, colour, light and campaign use were planned first.
Example 02 / Fashion editorial
Italian village laneway
A warmer editorial story using a consistent model identity, wardrobe library, floral village location, surface texture and campaign-ready styling.
Mapped before production
Model identity, wardrobe and location references sit behind the final campaign images.
Powered by real creative professionals
The real creative team behind the work.
Australian and international award-winning creative team based in Noosa Heads, Queensland, Australia. Available for photography, hair, make-up, branding, design and campaign production across Australia and internationally.
Peter Trainer
Professional Photographer
Creative DirectorLiz Kramar
Hair & Make-Up Artist
Make-Up DesignBeyond The Shoot
Campaign visualisation technology
Technology supports the peopleClient confidence
Greater creative clarity before production.
Preview campaigns, covers, displays and social content before production begins.
Refine model direction, styling, light, wardrobe, location and brand intent together.
Reduce costly creative mistakes before the first photograph is captured.
Give clients greater confidence before they invest in a full production.